DEVELOPMENT OF THE SPHERE OF HOSPITALITY IN STRATEGY RECOVERYOF THE TOURIST INDUSTRY OF UKRAINE

Abstract

By defining a strategy for the tourism industry's recovery in the Western region of Ukraine, the study aims to support a methodical approach to evaluating the sector's economic attractiveness from the perspectives of the government, investors, and consumers. This plan will ensure the growth of positive externalities and minimize negative dynamics within the ecosystem during the post-conflict phase. The method of analyzing hierarchies was used, with the help of which the index of the economic attractiveness of the hospitality sector was evaluated for the level of reproduction of the tourism industry. Regarding the relative coherence of indicators of the appeal of the hospitality sector of the Carpathian tourist destination, an interaction between the starting data and the vectors of the matrices of pairwise comparisons was correlated. Using average weight criteria, the integral index of the hospitality sector's attractiveness for the Carpathian region of Ukraine was computed.

Keywords

• the sphere of hospitality
• economic attractiveness
• the state
• the investor
• consumers of tourist services
• strategies for the recovery of the tourism industry