Consumers’ acceptance of recycled products: Instrument development and pilot testing

Abstract

One possible solution to the issue of excessive use of natural resources is the use of recycled materials in the manufacturing of new products. Aside from the extent to which recycled materials are integrated into industrial processes, a key question to investigate is whether consumers actually value such efforts and products. Therefore, the main objective of this article is to create and test a instrument to measure customer acceptance of recycled products. A pilot test with a sample totalling 168 individuals was conducted to achieve this goal. By using an exploratory factor analysis, a final structure of three factors describing consumers' acceptance of recycled products was discovered: 1) perceived environmental benefit, 2) perceived credibility of 3) price perception.