Nature conservation in a digitalized world: echo chambers and filter bubbles

Abstract

Digital echo chambers and filter bubbles are increasingly the subject of societal, political, and scientific discourse. However, the impact of these phenomena on nature conservation remains understudied. This study provides an explorative overview of the potential relevance of digital echo chambers and filter bubbles for nature conservation practice. For this purpose, data collected during a literature review as well as a digital expert survey of German conservation actors was evaluated. The data show that the phenomena are already considered in conjunction with conservation topics with a focus on climate protection in the scientific literature and nature conservation practice to a small but increasing extent. Furthermore, it is recognized that they pose more risks than potential benefits for nature conservation communication. However, the understanding of the exact processes associated with digital echo chambers and filter bubbles is insufficient. The study also identified an extensive need for action and research regarding the strategic consideration and handling of digital echo chambers and filter bubbles in nature conservation practice. There is significant potential to improve the societal acceptance upon which nature conservation depends and to increase the public participation in nature conservation issues. To make a responsible and effective contribution to society, nature conservation must keep abreast of new communication factors that are emerging in the age of digitalization.

Keywords

• climate protection
• digitalization
• echo chamber
• filter bubble
• nature conservation
• online communication