Research on Public Adoption Willingness of “Internet + Government Affairs” in Blockchain Industry

Abstract

In view of the low utilization rate of “Internet + government” service users and the weak awareness of public participation, the paper analyzes the influencing factors of “Internet + government” public adoption in the context of the blockchain industry. The empirical research is carried out from three dimensions: perceived trust, environmental characteristics, and public satisfaction; combined with the advantages of application blockchain technology in “Internet + government affairs,” it analyzes the characteristics of public adoption behavior at different stages, builds a process-based “Internet + government affairs” public adoption model, and utilizes methods of factor analysis and structural equations to verify the models, and finally recommendations are provided to boost the public adoption. The research shows that government trust, big data security trust, and blockchain technology advantages have a significant impact on the public’s initial willingness to participate; perceived ease of use, usefulness, and quality of perception directly and positively affect public satisfaction and indirectly affect public continuous willingness to use. The results of the research provide a theoretical basis and data support for continuously improving “Internet + government affairs” quality, to fully realize the value of government affairs services in the blockchain industry.