Applying the UTAUT Model to Explain the Students’ Acceptance of Mobile Learning System in Higher Education

Abstract

Mobile learning applications have been growing in demand and popularity and have become a common phenomenon in modern educational systems, especially with the implementation of mobile learning projects. This study applies the Unified Theory of Acceptance and Use Technology (UTAUT) model to examine the effects of different factors that were identified from the literature on students' acceptance of mobile learning applications in higher education. The data was collected from a 697 university students responded to an online questionnaire. SEM method was used for data analysis. The results showed that perceived information quality, perceived compatibility, perceived trust, perceived awareness, and availability of resources, self-efficacy, and perceived security are the main motivators of students' acceptance of mobile learning system, and consequently success the implementation of mobile learning projects. Results from this study provide the necessary information as to how higher education institutions can enhance students' acceptance of mobile learning system in order to support the usage of mobile technologies in learning and teaching process. These results offer important implications for mobile learning acceptance and usage.

Keywords

• Mobile learning acceptance
• adoption
• information system acceptance
• success factors
• UTAUT model