A STUDY ON THE DEVELOPMENT OF FESTIVAL TOURISM IN KAZANLAK MUNICIPALITY: THE CASE OF THE ROSE FESTIVAL 2019

Abstract

The aim of this study is to observe the development of festival tourism in Kazanlak Municipality, and to assess the attitudes of participants and visitors of the traditional Rose Celebrations, which take place in early June. We have mainly focused on the satisfaction of participants from the events and the accompanying activities. The scientific methods applied here are statistical, historical, comparative descriptive, and regional analysis. The most important among them is, the survey, which has been discussed in more detail in the discussion. The results confirm the research hypothesis that the natural and anthropogenic resources available in Bulgaria are a prerequisite for the development of alternative forms of tourism. The main conclusions imply that the value of this kind of tourism is rather positive and is based on the possibility of combining active recreation with preservation of Bulgarian national traditions. The attractiveness of the region and its tourist potential and opportunities for development and improvement have been analysed throughly.

Keywords

• tourism
• festival
• cultural tourism
• festival tourism
• traditions
• rose festival
• kazanlak