Mediolingwistyka. Teoria. Metodologia. Idea

Abstract

The article presents the main theoretical and methodological assumptions of ‘medialinguistics’ – a subdiscipline of linguistics, whose research concentrates on linguistic features found in the media. Such an approach is based on cultural linguistics, cognitive semantics, cultural media studies as well as a critical analysis of discourse.

Keywords

• language
• media
• conceptualization
• media images of the world
• culture