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MAB
(Oct 1988)
Het specifieke van direct marketing (2)
P. A. Beukenkamp,
P. S. H. Leeflang
Affiliations
P. A. Beukenkamp
P. S. H. Leeflang
DOI
https://doi.org/10.5117/mab.62.11553
Journal volume & issue
Vol. 62, no. 10
pp. 420 – 430
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