CONCEPT OF IMPROVING THE EFFICIENCY OF ENTERPRISES TOURIST COMPLEX

Abstract

The need to form the concept of improving the efficiency of tourist complex enterprises confirms the tourism and recreation specialization of the Krasnodar Region. The concept involves a comprehensive account of external and internal factors, such as the strategic positioning of the region in the world and European spheres of tourism, improving the tourist services and infrastructure, the quality of human capital employed in the tourism sector.

Keywords

• tourism economy
• improving efficiency concept
• brand of the territory
• tourist complex enterprises
• human capital