A new customization model for enterprises based on improved framework of customer to business: A case study in automobile industry

Abstract

With the continuous improvement of living standards, customers are gradually pursuing products which are individualization, entertainment, and scene. The production model of the enterprise has changed from the traditional inventory model to the manufacturing model driven by the customer orders. By analyzing the evolution process of customer to business, we get the overall framework of customer to business based on customer platform-connecting manufactory platform-connecting service. A case study in the automotive industry is introduced, which takes customer to business as the implementation of enterprise strategy. The detailed implementation process is discussed from the four aspects of open and networked demand for personalized customer (C), open and networked manufacturing (M), open and networked service (S), open and networked collaborative platform (P). The objective of this article is to provide general references for enterprises to change from traditional business-to-customer model to open and interconnected customization model by combining the improved customer-to-business framework and its application in automotive industry. The framework we put forward has achieved good results in related customer-to-business projects we participated in. The research results of this article can be used as a reference for enterprises to design, set, and carry out the model of customer to business.