Multiple-criteria approach for strategy adaptation in SME's

Abstract

The formulation and adaptation of a firm strategy in small and medium enterprises depends on the management qualification and available project and modeling tools. With regard to the conditions in small Czech companies engaged in agribusiness, we encourage using uncomplicated quantitative models, the results of which can be also valuable. In the contribution, we show the possible utilization of simple additive weighting method for price assessment.

Keywords

• decision making
• decision support
• small and medium enterprises
• simple additive weighting method
• utilization function
• competition