SEMANTIC PROXIMITY AS A MEASURE OF COMMERCIAL DESIGNATIONS SIMILARITY TO CONFUSION

Abstract

The paper bases on the material of Russian Federation arbitration courts practice to consider the problematic issues forestablishing semantic similarity of trademarks, namely questions about the definition and delimitation of linguistic phenomena synonyms, homonyms and polionyms underlying proximity and differentiation of commercial items.

Keywords

• linguistic expertise of trademarks
• similarity of trademarks
• false polionymy ofcommercial names