Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie (Feb 2018)
THE PRAGMATIC NATURE OF THE RELATIONSHIP BETWEEN IDENTITY, CULTURE AND BUSINESS MISSION: AN APPROACH IN THE STRATEGIC MANAGEMENT PERSPECTIVE
Abstract
The analysis of the forms of enunciation and implementation of the organizational strategies in relation to the exigencies and the managerial mission/vision assumed by the decision-makers expresses a specific form of what the specialized literature denotes as the identity of the business organization. Thus, both in economic and social terms, the convergence between strategy, mission/vision and organizational culture reflects a pragmatic need that the organizational decision makers have to take into account. In these circumstances, the research direction that we assumed requires an exhaustive analysis, on the one hand, of the ways to describe and materialize the strategies of the business organization and, on the other hand, of their implementation. Therefore, synthesizing the main ideas that reveal such an analytical approach sends us implicitly to consider the very structural and functional dimension of business organizations. Thus, we propose to invoke valid scientific arguments that attest to the idea that performing business organizations define and adapt their own strategies over time taking into account strictly pragmatic aspects, as well as assuming a humanistic/philosophical position of the top-management. The assumptions associated with this research demarche are built from analytical observations, sequentially conducted on the consistency of paradigms and examples of good practice found in literature and practice. The argumentative line developed in this paper is centralized on the analysis of those fundamentals characteristic of the pragmatic/philosophical ways depending on which it is possible to define/implement the strategy of the business organizations over time. Therefore, the proposed theme is conceived as an economic and philosophical study, exploring the variety and connections between the conceptual and theoretical dimensions relevant from the point of view of our scientific approach.
