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Frontiers in Psychology
(Apr 2020)
Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
Shikun Zhang,
Michael Yao-Ping Peng,
Yaoping Peng,
Yuan Zhang,
Guoying Ren,
Chun-Chun Chen
Affiliations
Shikun Zhang
College of Economics and Management, Shangqiu Normal University, Shangqiu, China
Michael Yao-Ping Peng
School of Business Administration, Jimei University, Xiamen, China
Yaoping Peng
Business School, Yango University, Fuzhou, China
Yuan Zhang
College of Economics and Management, Xi'an University of Posts & Telecommunications, Xi'an, China
Guoying Ren
Business School, Beijing Normal University, Beijing, China
Chun-Chun Chen
School of Management, Beijing Union University, Beijing, China
DOI
https://doi.org/10.3389/fpsyg.2020.00763
Journal volume & issue
Vol. 11
Abstract
Read online
No abstracts available.
Keywords
brand relationship
brand trust
brand loyalty
brand love
structural equating modeling
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