Improving the quality of tourist services

Abstract

For the tourism industry, the quality of tourist services is important. Hotels, motels, tour bureaus, travel agencies may have approximately the same material base, but the greatest success is achieved by those who provide better services in accordance with customer requests. The level of quality of tourist services is correlated with a variety of objective and subjective factors. A travel company must have its own quality standards for the provision of travel services that would meet the requirements of potential consumers and industry standards. The consistently high quality of tourist services makes it possible for the tourist company to occupy its niche in the market of tourist services. Improving the competence and professional training of the staff of the tourism company, quality management of the provision of tourist services the use of modern information technologies of interaction with customers contributes to improving the quality of tourist services. The process of managing the quality of tourist services should be contained in the long-term development strategy of the enterprise. The quality of tourist services depends on a large number of different psychological, technical, economic and social factors. Travel companies should implement a targeted policy of improving the quality of services provided using a variety of tools to achieve this goal. Among these tools, the most important role is played by the professional development of the staff of travel companies.