Frontiers in Psychology (Jul 2022)

Recognizing opportunities when individual engaged in intrapreneurship: The role of creative self-efficacy and support for innovation

  • Fangwei Liao,
  • Anya Li,
  • Qiang Zhang,
  • Jin Yang

DOI
https://doi.org/10.3389/fpsyg.2022.937971
Journal volume & issue
Vol. 13

Abstract

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According to social cognitive theory, this study explored the relationship between intrapreneurship and opportunity recognition. We developed a moderated mediation model of creative self-efficacy as a mediator and support for innovation as a moderator linking intrapreneurship with opportunity recognition. Using a sample of 206 college students from Chinese universities, we found that intrapreneurship is positively related to opportunity recognition, and this relationship was mediated by creative self-efficacy. Our research further found that the effect of intrapreneurship on opportunity recognition was conditional on support for innovation. Finally, the theoretical and practical implications are discussed.

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