Atmosphere (Jul 2020)
Communication and Hazard Perception Lessons from Category Five Hurricane Michael
Abstract
Hurricane Michael made landfall on 10 October 2018 as only the third Saffir Simpson Hurricane Wind Scale (SSHWS) category 5 storm in the USA in the named era. The storm’s intensity, rapid intensification, October landfall, high inland winds, and uncommon landfall location all combined to complicate the communication and preparation efforts of emergency managers (EMs) and broadcast meteorologists (BMs), while clouding the comprehension of the public. Interviews were conducted with EMs, BMs, and a small public sample to hear their stories and identify and understand common themes and experiences. This information and previous research was used to inform the creation of questions for a large sample public survey. Results showed that 61% of our sample did not evacuate, and approximately 80% either underestimated the intensity, misinterpreted or did not believe the forecast, or realized the danger too late to evacuate. Hazard perception from a survey of the public revealed that wind followed by tornadoes, and falling trees were the major concerns across the region. According to their counties of residence, participants were divided into Coastal or Inland, and Heavily Impacted or Less Impacted categories. Inland participants expressed a significantly higher concern for wind, tornadoes, falling trees, and rainfall/inland flooding than Coastal participants. Participants from Heavily Impacted counties showed greater concern for storm surge, tornadoes, and falling trees than participants from Less Impacted counties. These results reinforce the continued need for all parties of the weather enterprise to strengthen communication capabilities with EMs and the public for extreme events.
Keywords