How Organizational Culture Influences Satisfaction of Employees Shown on the Example of Tourism Businesses in Montenegro

Abstract

Being a complex system of mutual values that makes an organization’s identity, organizational culture is what makes an organization different from the competition. Creating an adequate approach for improving competitive advantages and better performance of Montenegro’s tourism businesses through improving the business environment as one of the competitiveness factors is the aim of this article. What this research focuses on is to determine and analyse the relationship and influence between the type of organisational culture and employees’ satisfaction, through different dimensions of the work they are doing. This work was done in the form of a quantitative exploratory research using questionnaire surveys, precisely the Organizational Culture Assessment Instrument and the Test for measuring employees’ satisfaction. The obtained results show us the type of organizational culture that is typical for tourism businesses in Montenegro, as well as the influence it has on the level of employees’ satisfaction, through different dimensions. Achieving better results in tourism businesses is easier with a business environment that increases the level of job satisfaction of employees, which contributes to loyalty as well.

Keywords

• organizational culture
• management
• employees’ satisfaction
• tourism businesses