Features of management strategy for the implementation of innovations aimed at improving the competitiveness of the enterprise

Abstract

Introduction. Nowadays the hospitality industry is lacking reliable methodologies and strategies for the introduction of technological innovations. Interviews with top-level and mid-level managers of hospitality enterprises showed that innovations are most often introduced on the experience of competing companies or on the analysis of successful international practices. Novel technological solutions are introduced quite spontaneously, driven by impressions from innovations that have just appeared on the market. This approach leads to a large number of errors and an increase in the losses of the enterprise. In order for technological innovations to ensure the development of the enterprise and attract customers, companies need to build a reliable system. The innovation strategy is intended to be the basic platform for it. Goal. The purpose of this study is to develop a model innovation strategy for hospitality industry enterprises. Materials and methods. The methodology of this study is based on the systematic, comparative and morphological analysis and synthesis of best practices for the introduction of innovations in hospitality industry. Statistical data, program and regulatory documents of the Russian Federation, publications of Russian and foreign scientists and practitioners were used as an analytical base. The empirical part of the study was based on the interviews and discussions with senior and middle managers of hospitality enterprises. Results and discussion. The presented research includes the comparative analysis of experience of companies in implementing new technological tools and business practices. As a result, the author proposes a strategy model for the introduction of innovative practices, as well as the tools for evaluating the efficiency of technology implementation and management decisions. The combination of several approaches containing different qualitative criteria can significantly improve the accuracy of business process assessment. Conclusion. The research conducted by the author resulted in the development of the innovation strategy. The proposed model of the innovation strategy for individual catering and accommodation enterprises includes the system planning and monitoring of the process, enables the error detection and lesson learning. A flexible management system makes it possible to adapt the developed model to the individual characteristics of the company.

Keywords

• the hospitality industry
• innovation implementation
• innovation strategy
• efficiency assessment
• customer satisfaction