Transboundary franchising agreement as an institute of international private law in Russia and Germany: concept and content

Abstract

The article provides a comparative analysis of a transboundary franchising agreement essential terms in a contects of its implementation in Russia and Germany. The theoretical reflection of the phenomenon of franchising’ essence. The basic features of a notion of transboundary franchising agreement as economic-and-legal category which determine the complex modern trends shaping the concept of transboundary franchising agreement as an institution of international private law. The study made a number of fundamental conclusions and proposals including on recommendations to potential participants of franchising agreements.

Keywords

• international private law
• institute
• franchising
• transboundary marketing
• functions
• essential conditions