Les agences de valorisation de vidéos et la structuration d’une économie des UGC

Abstract

The rise of user-generated content has fostered the development of activities specifically related to digital intermediation and dissemination. Implemented by economic actors, these activities are integrated — and not always smoothly — into the historically rooted cultural and communication industries. This article hypothesizes the constitution of a dedicated space for productions that belong in a category based on Richard Caves’ tenets, and constituted of low-cost content produced outside of normal audiovisual production environments. The author examines the phenomenon of reintermediation characteristic of the development of the contemporary web economy, as well as the growing commodification of all forms of expression.

Keywords

• cultural industries
• web economy
• user-generated content
• digital intermediation
• audiovisual production