Developing cultural competences.

Abstract

This contribution deals with a topic of intercultural management as a source of competitive advantages whose significance together with the development of the international trade becomes more important. Firms that expand into foreign markets must adapt themselves to different cultures to be able to communicate effectively with the local background and to achieve the best possible results. This entry is based on the methodology of action research and includes the analysis of the intercultural context of the company Skanska Property CZ

Keywords

• Cultura, cultura nacional, compañía internacional, cultura corporativa, cultura corporativa de una empresa internacional, contexto intercultural de una empresa, comunicación intercultural, ventaja competitiva, competencias culturales, inteligencia cultura