Improving marketing activities of small enterprises that produce building materials

Abstract

The article examines the problems of improving the marketing activities of small enterprises that produce construction materials. We propose concrete measures based on the experience of the most advanced enterprises that implement innovations and modern information technologies. The most important of them are a deep marketing analysis of the market situation, promotion of their products and services on the Internet, cooperation with large and medium-sized businesses, the introduction of modern technologies into production and the creation of virtual enterprises. At present, competent marketing and sales policy is one of the main factors for increasing competitiveness. Marketing activities can be tailored to any environment and goods. The marketing policy depends on the market share, market development, competitors' actions, consumer influence and industrial enterprise goals.