WISATA PANTAI SEBAGAI SENTRA OLAHAN MINYAK KELAPA TAHAN SIMPAN DAN VIRGIN COCONUT OIL PASCA GEMPA DI DESA SALUBOMBA

Abstract

Desa Salubomba memiliki potensi hasil pertanian melimpah, namun belum mampu mengangkat tingkat kesejahteraan yang lebih baik, karena ketidakberdayaan masyarakat mengelola potensi sumberdaya yang dimiliki dan manajemen lemah pasca gempa. Salah satunya belum dapat mengolah minyak kelapa yang tahan simpan dan virgin coconut oil (VCO). Meningkatkan pendapatan masyarakat pasca gempa perlu diberdayakan pengolahan hasil pertanian sehingga menghasikan produk bernilai ekonomi tinggi dipasarkan pada lokasi wisata pantai. Tujuan PPDM yaitu membantu program pemerintah membangun masyarakat, membantu mensukseskan terlaksananya program RPJM desa serta membantu kemandirian dan kesejahteraan masyarakat. Mitra PPDM yaitu kelompok mengolah minyak tahan simpan dan Virgin Coconut Oil serta pengelola wisata sebagai pengrajin lidi kelapa. Kegiatan berbasis teknologi meliputi penyuluhan, pendidikan dan pelatihan pengolahan hasil pertanian serta pendampingan pasca pelatihan. Proses untuk mengembangkan kelompok mitra yang lebih berdaya guna, dengan pendekatan learning by doing yaitu belajar sambil berusaha. Pendekatan dilakukan pasca pelatihan untuk pengembangan usaha, sehingga tercipta wirausaha baru untuk peningkatan ekonomi masyarakat pasca gempa. Kegiatan non teknis; manajemen kelompok melalui penguatan kelembagaan kelompok mitra, strategi pemasaran dan pembukuan kelompok mitra. Keseimbangan antara kegiatan teknis pengolahan hasil pertanian dan manajemen kelompok, berkembang menuju kelompok mandiri, memasarkan produk olahan lokal menunjang kepariwisataan di desa Salubomba. Kata kunci: Kelapa, Minyak kelapa, VCO, Wisata pantai ABSTRACT Salubomba village has the potential for abundant agricultural products, but has not been able to raise a better level of welfare, due to the powerlessness of the community to manage its potential resources and weak post-earthquake management. One of them has not been able to process storage-resistant coconut oil and virgin coconut oil (VCO). Increasing the income of the community after the earthquake, it is necessary to empower agricultural product processing so as to produce high economic value products marketed at coastal tourism locations. The objectives of PPDM are to assist government programs to build communities, to help the implementation of the village RPJM program and to help the independence and welfare of the community. PPDM partners, namely a group processing storage resistant oil and virgin coconut oil as well as tourism managers as coconut stick craftsmen. Technology-based activities include counseling, education and training on agricultural product processing as well as post-training assistance. The process of developing a more efficient partner group with a learning by doing approach, namely learning by doing. The approach is carried out after training for business development, so as to create new entrepreneurs to improve the community's economy after the earthquake. Non technical activities; group management through institutional strengthening of partner groups, marketing strategies and bookkeeping of partner groups. The balance between technical activities of agricultural product processing and group management, developing towards an independent group, marketing local processed products to support tourism in the village of Salubomba. Keywords: Coconut, Coconut oil, Virgin coconut oil, Beach tourism