European Journal of Management and Business Economics (Sep 2022)
The Coronavirus Shopping Anxiety Scale: initial validation and development
Abstract
Purpose – The purpose of this study is to develop a scale to measure coronavirus shopping anxiety. Numerous studies have developed a scale for measuring coronavirus anxiety and fear, notably absent is a concerted effort to review and assess the impact of coronavirus on the shopping anxiety of consumers. This scale fulfills this gap. Design/methodology/approach – The steps taken for checking the various psychometrics of the scale include item generation, followed by exploratory factor analysis (EFA) through SPSS and confirmatory factor analysis through AMOS. The data were collected from over 208 respondents. Findings – This study resulted in the development of a nine-item scale with robust psychometric properties. The scale resulted in highlighting two factors related to anxiety: in-store shopping anxiety and online shopping anxiety. Research limitations/implications – The scale developed has the desirable reliable and valid properties that could be used by aspiring researchers. Practical implications – The scale developed highlighted that the restrictions in shopping impact the mental health and psychology of consumers. The scale resulted in analyzing the factors related to shopping anxiety, which could give top management a perspective and vision to look into the minds of the consumer's shopping anxiety behaviors. Social implications – Companies, firms, health professionals and marketers could use this scale to investigate the various shopping anxiety perceptions among consumers in society. Originality/value – This research fills the gap by developing a first nine-item scale based on the qualitative research and quantitative assessment for measuring shopping anxiety caused due to the pandemic. 研究目的 – 本研究擬設計一個等級表、以量度新型冠狀病毒肺炎肆虐期間之購物焦慮和不安。至目前為止,已有很多研究成功設計等級表、以量度人們對新型冠狀病毒肺炎的焦慮和恐懼。唯就學術研究而言,顯然缺乏協同一致的努力、去仔細審核和評估新型冠狀病毒肺炎對消費者購物焦慮的影響。本研究擬設計一個有關的等級表,以填補這個研究缺口。 研究設計/方法/理念 – 研究人員檢查其設計之等級表的各個心理測量學時所採用的步驟包括:項目生成,以及透過統計產品與服務解決方案軟件 (SPSS) 而進行的探索性因素分析、和透過AMOS而進行的驗證性因素分析。數據取自208名以上的受訪者。 研究結果 – 本研究成功設計了一個具有嚴格心理測量特性的九項目等級表。這個等級表、使人注意到與焦慮相關的兩個因素,就是:店內購物的焦慮和網絡購物的焦慮。 研究的原創性/價值 – 本研究透過定性研究和定量評估、設計了首個九項目等級表、來量度大流行病導致的購物焦慮; 就此而言,本研究填補了有關的研究缺口。
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