Intercultural communication and modern challenges of global education

Abstract

Today, development is recognized as more intricate than in the past. Scholars and practitioners observe a shift in the development landscape since the turn of the millennium, emphasizing culture’s increasing role in social life. In postmodern theory, culture asserts a predominant position among other societal spheres. A balanced view positions culture as a vital component of everyday experience, marking a transition from a scarcity-driven society where economic necessity confines human behavior to a world where individual choice is expanded by the growing influence of the human factor over external conditions. This perspective does not narrowly define culture solely as high art or achievement of cultural standards seen in official discourse, but rather embraces its broad spectrum of manifestations across public life, representing the future direction of cultural policy.