Exploring Communication Practices in Life Coaching: A Qualitative Study

Abstract

Communication and coaching are intertwined disciplines. However, their intersection still needs to be researched due to its relevance to theory and practice. Moreover, the rise of ICT has impacted coaching, from contracting to delivery. This qualitative study investigates the elements of interpersonal communication in online and offline life coaching, its advantages and disadvantages, demographic communication practices, and technology-led changes in coaching. The study uses an interpretative philosophy in a constructivist framework to answer these questions. The study presents preliminary results of a larger population of life coaches and aims to contribute to understanding the nuanced role of communication in coaching.

Keywords

• digital communication
• ict in coaching
• interpersonal communication
• life coaching
• online coaching