Journal of Bio-Based Marketing (Jun 2022)
METHODOLOGICAL APPROACH TO CATEGORIZE BULGARIAN FESTIVALS AND HOLIDAYS
Abstract
The article is an attempt to categorize the festival events in Bulgaria by using the method of analysis of the content of Internet-based information arrays containing data on over 1000 festivals. The data obtained are classified on the basis of 15 evaluation criteria. The summarized results are grouped in several clusters, which allows revealing the main parameters of the festival events.