A survey of Australian women’s digital media usage in pregnancy and labour and birth

Abstract

Abstract Background Given the rapid growth of digital media resources, it is worth exploring childbearing women’s use of digital media to address their information needs. The aim of this study was to explore the use of digital media during pregnancy and birth in the local population of Western Victorian women in Melbourne, Australia. Methods A descriptive exploratory approach was used. An online survey consisted of both quantitative and qualitative questions to identify and measure digital media use in pregnancy and the birthing period. Descriptive statistics and Pearson Chi-square test were used to analyse the quantitative data, while content analysis was used to analyse the qualitative data. Results Digital media has become an integral part of the experience in pregnancy with increasing growth of digital media in labour. The most used medium for digital media use was pregnancy applications, followed by websites, social media, YouTube, podcasts, online discussion forums and lastly, labour applications. Information seeking was the main reason for using digital media, and two main themes emerged from the qualitative data; ‘connection with others for social support and reassurance’ and ‘information seeking and providing to assist decision making and providing reassurance’. Conclusion This study highlights the need for future midwifery practice to include digital media sources in antenatal education and care. There is a need for healthcare institutions to improve digital media technology to meet the needs of women. This is crucial as digital media is constantly evolving, and as healthcare providers, we need to integrate digital media with healthcare services.

Keywords

• Digital media
• Pregnancy
• Labour and birth
• Social media
• Information-seeking
• Reassurance