Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie (Jun 2018)
SMART TOURISM TECHNOLOGIES AND SUSTAINABLE TOURISM DEVELOPMENT: EVIDENCE FROM BRAȘOV COUNTY
Abstract
The widespread use of smart tourism technologies is a constant habit for modern visitors. Consequently, continuous adaption and improvement of communication systems from the tourism industry is a prerequisite for both performance and competitiveness, but also an important step for sustainable tourism development. The newly smart technologies generated numerous and also outstanding changes which contribute to everyday life improvement. As for the tourism destinations' development, the smart technologies are able to change completely the direction of communication with visitors and to provide interesting and complete tourism experiences. The article examines the content of smart applications implemented at the tourism destination Brașov County and their involvement in ensuring sustainable tourism development. The findings demonstrate the relevance of smart tourism technologies for the destination management and, at the same time, their role in improving the sustainable tourism development actions. Their role in perfecting socio-economic goals and their involvement in improving tourism concumption are major fundaments for improving the tourism sector as a key contributor in cities' evolutions. The results presented in the article highlight the huge potential of introducing smart technologies in order to be competitive and to perform the sustainable issues, and also the existing gap between smart tourism development in Brașov County in comparison to other regions from our country and internationally.
