Consumers’ Preferences of Winter Tourist Packages in Romania: A Quantitative Case Study

Abstract

Rich in natural and anthropic resources, the Romanian tourism industry offers the possibility of a total consumption by the tourists. The added value is offered to the industry by the different typologies / segments of tourists, the different tourist packages, the great variety of resources and the possibility to practice a total tourism. Consumer preferences are considered to be the most important factor in the development of the industry in an efficient and realistic way but also for making this industry internationally renouned. The methodology includes quantitative analysis, for which the data was collected using an online questionnaire, the purpose of the research being the discovery of the opinions, thoughts and feedback of the Romanian tourists on winter tourism and the infrastructure of its practice in Romania, as well as winter sports tourism.

Keywords

• winter tourism
• winter sports tourism
• consumer preferences
• case study
• romania