VIEW Journal of European Television History and Culture (Dec 2013)

An Unknown, but Key Player in the Television Market

  • Gaillard, Isabelle

DOI
https://doi.org/10.18146/2213-0969.2013.jethc046
Journal volume & issue
Vol. 2, no. 4
p. 79

Abstract

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This article offers insights into how black and white TV sets were sold in France from 1948 to the mid 80s. During this period, the black and white television set shifted from being an expensive and breakable technical object to a commonplace, mass consumer durable good. The article illustrates this process.