Management Letters/Cuadernos de Gestión (Dec 2010)

Tourism management in rural innovation programs of Castilla-La Mancha

  • Águeda Esteban Talaya,
  • Juan Antonio Mondéjar Jiménez,
  • José Mondéjar Jiménez,
  • M.ª Leticia Meseguer Santamaría

Journal volume & issue
Vol. 10, no. 3
pp. 111 – 124

Abstract

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Rural innovation programs have been a real shock for certain European regions, because they have represented a huge investment that’s needed for proper management to direct some structural funds. In this sense, this paper analyzes the investment of these programs in developing measures to support rural tourism sector, which marked a significant increase in supply at various levels: increasing rural accommodation, the number of beds available for tourists, rehabilitation of heritage, value and recovery of historical elements and the historical, cultural, architectural and natural countryside.The empirical analysis of this study is developed for the region of Castilla-La Mancha, using the latest information available investment under the Shift-share methodology, which identifies the different effects (global, structural and competitive) that these programmes have on these initiatives.

Keywords