Measurement and Analysis of The Information Performance of Companies in The European Union and Serbia Based on The Fuzzy LMAW and MARCOS Methods

Abstract

Information and communication technology is one of the critical factors of the business success of a modern company. Therefore, it is important to investigate the information performance of companies from different angles. In this paper, starting from that, a comparative analysis of the selection and ranking of the information performance of companies in the European Union and Serbia is performed based on the FLMAW and MARCOS methods. The obtained empirical results show that the top five countries in terms of information performance include: Finland, Belgium, Denmark, Sweden and Spain. Germany is in tenth place. France is in sixteenth place. Italy is in nineteenth place. Serbia is in twenty-fifth place. In terms of information performance, Serbia is in a worse position compared to the countries in the region. Slovenia is in twelfth place. Croatia is in twenty-first place. In order to improve information performance in the future, it is necessary to significantly improve information and communication technology. This especially applies, in addition to Serbia, to Romania, Bulgaria, Hungary and Estonia. The effects of this are the improvement of the financial performance and efficiency of the company.

Keywords

• information and communication technology
• information performance
• companies
• european union
• serbia
• flmaw method
• marcos method