THE ROLE OF CROSS-CULTURAL COMMUNICATIVE COMPETENCE IN THE BUSINESS SPECIALISTS’ PROFESSIONAL TRAINING

Abstract

The paper discusses the importance of intercultural competence for future international business professionals. This competence becomes increasingly popular today because in terms of integration and globalization, it affects the person’s professional performance in the modern business environment. The paper explores the nature and content of the phenomenon of intercultural competence of a specialist in the field of Economics and Business, defines the role and importance of studying the main characteristics of the world business cultures for efficient intercultural interaction.

Keywords

• intercultural communicative competence
• cross cultural negotiations
• professional communication
• business culture
• teaching methods