Дискурс (Apr 2016)

CONCEPTION OF COMPLEX ECONOMIC ANALYSIS OF MARKETING ACTIVITIES IN A COMPANY

  • V. P. Semenov,
  • A. G. Budrin,
  • M. M. Zonis,
  • A. V. Soldatova

DOI
https://doi.org/10.32603/2412-8562-2016-0-2-57-67
Journal volume & issue
Vol. 0, no. 2
pp. 57 – 67

Abstract

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The article deals with an idea of complex economic analysis of marketing activities in a company. The article brings forward principles of economic analysis, determines the aim, subject and object of the analysis. Issues of economic analysis of marketing expenses, marketing results and marketing processes in a company are examined

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