Využívanie sociálnych sietí vybranými mimovládnymi organizáciami v Slovenskej republike

Abstract

The aim of the article is to explain the increasing importance of social networks as a presentation and communication tool for the non-governmental sector. In this article we focus on the presentation and communication of selected NGOs on the Facebook social network. We analyze the profiles themselves, the number of followers, as well as the frequency of each post, their content and reach. The article also highlights the current problems facing NGOs in the use of social media.

Keywords

• facebook
• mimovládne organizácie
• online komunikácia
• online prezentácia
• sociálne siete