MANAGEMENT OF INVESTMENT ACTIVITY OF THE ENTERPRISE UNDER CRISIS CONDITIONS

Abstract

The method of comparison, analysis and synthesis, induction and deduction in devoted paper for the purpose of summarized modern theoretical approaches to the investment activity of the enterprise are used. The research is based on the analysis of scientific papers of leading scientists about investment activity of the enterprise under crisis economic conditions. The relationship between corporate management, technological modification of the production process, the government protection of the property rights of investors under crisis conditions and investment activity of Ukrainian enterprises are analyzed. The paper is shown that lack of the investment activity in Ukraine is a negative consequence of the presence a high degree of risk as a result of banking crisis and serious legal violations in the activity of enterprises.

Keywords

• investment
• investment activity of the enterprise