Measuring Satisfaction of Tourists from Ecolodge Resorts Quality by Using of CSM Index

Abstract

One of the most important subjects in tourism development assessment is the satisfaction of tourists from the ecolodge resorts quality. Naturally, increased satisfaction of tourists from the capacity and quality of recreation and residential facilities is directly proportional to the growth of tourism. In this regard, the aim of this study was to investigate the tourists satisfaction from the quality of ecolodge resorts in rurals of Tehran province in the form of six indicators of the quality of infrastructure and health services, quality of infrastructure and welfare and catering services, quality of security, quality of territorial resources, the quality of physical infrastructure and the quality of environmental health. To this end, a questionnaire measuring the satisfaction of tourists from the quality of ecolodge resorts was prepared and standardized by statistical methods. Used method in this study is descriptive-analytical and its type is applied and the method of data collecting is done in both documentary and survey. The statistical population of the study is rural tourists in 6 rural accommodation centers. For determination of the sample size, the Cochran formula was used for uncertain or unconfined society with 95% confidence level, with the estimated number of samples estimated at 160. Data were analyzed using PASW software and CSM index. The results of the research indicate that the satisfaction of rural tourists in the quality of territorial resources quality has been higher than other sectors. In other words, the closest performance to expect is the quality of territorial resources, and the quality of the physical infrastructure is thereafter. This is while the quality of security has the lowest satisfaction.

Keywords

• satisfaction
• quality
• eco lodge resorts
• rural tourists
• csm index
• tehran province