Design gráfico de livro para infância como forma de comunicação: quatro fases da produção brasileira

Abstract

This article proposes a brief panel of four phases of production of the graphic design in the Brazilian children's picturebook. It explores formal strategies, cultural transformations and technological changes that have expand the communication potential of books to a massive and urban audience in growing expansion. Starting from the study of the Argentine María del Valle Ledesma (2005) on the communication function of graphic design, the processes of visual conception of design and illustration are related to the broad reality of the media, to the senses of perception and types of audience of visual messages. The objectives achieved demonstrate the degrees of experimentation, contradiction and heterogeneity of this production.

Keywords

• design
• design gráfico
• ilustração
• livro para infância
• comunicação
• brasil