CURRENT TRENDS ON RUSSIAN FURNITURE MARKET AND POSSIBLE COMPETITIVENESS STRATEGIES OF FURNITURE-MAKING ENTERPRISES

Abstract

Furniture-making industry manufacturing consumer goods takes one of the key positions among industries of the timber-merchant complex of the Russian Federation. Russian furniture-making industry after the 1990-s has been developing according to market laws. Dynamic development of furniture-making enterprises meets the requirements of the strategic concept of national economy structural development oriented to priority modernization of production in processing industry segments, including the timber-merchant complex. Correctly chosen strategy of the enterprise functioning in the turbulent environment is essential for its development. On the basis of methods of scientific cognition and system analysis the article studies theoretical approaches to methods of assessing competition stability, which allows us to synthesize the obtained results. Academic concepts of different researchers concerning methodology of assessing competition stability are provided in the article, as well as the author’s opinion and methodology of assessing competition stability. Different academic views are compared, which gives an opportunity to formulate the author’s concept of the research problem. The approach of designing strategy of competition stability provides an opportunity to raise competition stability of furniture-making enterprises in Russia and ensure their economic sustainability and profitability.

Keywords

• competition stability
• trends of the furniture market in russia
• strategies
• diversification