THE ANALYSIS OF DEVELOPMENT DISTRIBUTION OF CLAUSE SEED AT PT TRI BERKAT AGRO

Abstract

Agriculture is one aspect that is very important to be developed in every country. From 1984 to 2014, the ministry of agriculture launched 2,221 horticultural seed varieties to the market, where most of the 1,985 varieties were fruit and vegetable crops. There are several seed companies in Indonesia PT Clause Indonesia as one of a seed producer does not market its products directly but appoints PT Tri Berkat Agro to market Clause seeds in Indonesia. As the only company that markets seeds in all areas, the company has several things that want to be maximized, including how the performance of Clause seed distribution, explaining what indicators are the success distribution and how to develop an effective and efficient Clause seed distribution strategy. The analysis begins by conducting a portfolio in each region using several indicators such as the number of seeds, the number of shop partners, the number of field officers, and the sales value achieved. After the regional portfolio is determined, an analysis of internal and external factors will be carried out to decide which distribution development strategy will be determined for the company. In addition, management also conducts a SWOT analysis to determine the best strategy from the previous regional portfolio analysis data. The results of the distribution development obtained are that the company needs to pay attention to several aspects such as increasing the number of seed varieties, increasing the number of shops and providing promos both to shops and farmers as well as developing human resources where field officers who have knowledge of agriculture and build good communication with shops in their respective regions.

Keywords

• distribution
• field representative
• seed
• strategy
• swot analysis
• varieties of seed