MODERN CONCEPTS, PRINCIPLES AND PERSPECTIVES OF BUSINESS PROCESS MANAGEMENT IN REAL ESTATE ENTERPRISES

Abstract

This article studies the development, concept and principle of business process management, and combines the development background and trend of real estate enterprises, discusses the specific characteristics of real estate enterprise business processes, key elements of project development, and then analyzes common problems in real estate enterprise business processes, and give corresponding measures and suggestions, hoping to provide some references for the development of real estate enterprises. International business process research is developing along with the growth of the total quality management movement. Process management is a management practice that increases management efficiency, improves the quality of products and services, and is achieved by focusing on management methods and people. Process management can help businesses create value. At the stage of development of a real estate enterprise, it is necessary to study and formulate the enterprise development strategy and the concept of change management. Businesses need to shift from focusing only on managing people and capital to focusing on strategy and management processes. Excellent processes distinguish the company from competitors. Therefore, at the stage of development, one of the important tasks of the enterprise is the creation of an effective system of business processes and high-quality process management.

Keywords

• real estate enterprise
• business process
• marketing
• management
• marketing tools
• managing business processes