INTEGRATION OF SENSORY DESIGN IN PRODUCT DEVELOPMENT

Abstract

At the outset of design projects, our approach typically involves receiving a brief that often presumes a solution. However, in people-centered innovation, our focus shifts from the object or product to the real-life situations and habits of individuals. This paradigm shift entails prioritizing the diverse experiences and contexts of our target audience. Our project teams embrace this perspective by delving into the actual experiences of users with the product. By understanding their desires, needs, and sensory encounters, we aim to offer solutions that resonate with their lived realities. This approach necessitates a deep dive into users' activities, aspirations, and genuine requirements. The paper's objective is to meticulously gather and address these needs, crafting design solutions that truly align with users' preferences and aspirations.

Keywords

• Design
• solution
• needs
• users
• project team