The Effectual Approach in Born Global Firms: Current State of Research

Abstract

Objective: The aim of this paper is to systematise the existing research at the intersection of international entrepreneurship and effectuation theories and propose the future research directions in this area. Research Design & Methods: The research was carried out with the help of the literature review, where the articles reviewed were mostlypublished within the last decade (2005-2015) and come from scientific journals specialising in entrepreneurship research. Findings: The theoretical contribution of the study is the summary and critical analysis of the existing research on the application of effectuation logic in the international entrepreneurship field and propositions for further research. Implications & Recommendations: The results of the study are exploratory and there is a need for future empirical research at the intersection of international entrepreneurship and effectuation research. Contribution & Value Added: The research highlighted the division of the existingliterature into two streams – papers which claim that international entrepreneurs use causation logic and the ones that argue on the application of effectuation theory. The paper suggests the areas of further research within those literature streams.

Keywords

• born globals
• international entrepreneurship
• internationalisation
• effectuation
• effectuation logic