Geographic Information Systems Applications in Business Decision-Making

Abstract

The recent advancements in Geographic Information Systems (GIS) techniques and their applications across various business domains provide an overview of cutting-edge GIS methodologies, including spatial analytics, machine learning integration, and advanced visualization tools. The study sheds light on how these techniques enhance decision-making processes in industries such as retail, service, and manufacturing. Challenges encompass the complexity of integrating diverse datasets, issues of data usage, and ensuring the interpretability and efficient use of machine learning algorithms within GIS frameworks. In response to these challenges, the primary objective of this study is to address the limitations of current GIS methodologies by understanding their capabilities while ensuring the effective use of advanced technologies, and optimizing business decision making processes.