The Investment Attractiveness of Online Stores as Components of E-Commerce

Abstract

Defining the economic efficiency of e-commerce as well as online stores as its constituent stipulates an overall performance evaluation, marketing and investment efficiency (investment attractiveness), and hence the possibility for potential investors to invest their money. The article considers the status and development of e-commerce in Ukraine, evaluating the overall dynamics of e-business. Impact factors and prospects for investments have been identified. The e-trade indicators have been systematized to allow for an integrated approach to information provision in the accounting and economic analysis of enterprise, determining an integral indicator of economic, informational, identification, and emotional functions based on the value coefficients of the respective functions.

Keywords

• accounting
• economic analysis
• e-commerce
• e-trade
• e-business
• investment
• commerce of the B2C sector
• performance evaluation