The Effects of Globalization and the Sharing Economy on the Intercultural Communication of the Young Generation

Abstract

Research background: The pros of globalization processes are a challenge for society, but also a warning not to turn to society itself. E.g. disproportionate support of consumption and consumerist lifestyle can totally destroy the social belonging of individual cultures and the environment. With the growing globalization processes of the world’s population, communication is an important means of the stability of postmodern society. It can establish and eliminate the causes of communication noise, which can grow into a conflict. All this has an impact on the global movement of people and intercultural communication, especially among the younger generation. Purpose of the article: The article points to the need to create a unified and fair communication platform for the young generation to properly understand their position and position in the intercultural environment and not to be manipulated by global communication, which is managed by multinational companies. Methods: The main methods to be used will be structured analysis and simple description of facts, as well as methods of synthesis, logical and deductive procedures in order to identify and formulate the effects of globalization on the formation of relations of the young generation. Findings & Value added: The article will present both a description of the current behavior of the young generation in the context of their possibilities of intercultural communication and a recommendation that information and knowledge become a source of economic growth.

Keywords

• globalization
• shared economy
• behavior
• communication
• generation y