Food Porn at the Crossroads: Between Postmodernism and Digimodernism in Stephanie Sarley’s (Un)orthodox Visual Art

Abstract

Since its emergence in the late 1990s, the cultural paradigm of digimodernism has been regarded as a hybrid product, born out of postmodernism‟s toxic ashes. Meant both as a partial continuation and as a reaction against its monolithic predecessor, digimodernism brought to light Lyotard‟s ambivalent legacy of the grand narratives and sought to demonstrate their actuality, despite the few muffled screams of irony and ambiguity, found at the dying heart of postmodernity. Alternatively, the postmodern is seen as a space where capitalism does not necessarily suppress the possibility of emancipation, by means of the Web 2.0-based technology and where it does not always amount to efficiency and profit. By looking at Stephanie Sarley‟s art, I will attempt not only to conceptualize and illustrate industrial pornography as a metanarrative, with regard to the type of food porn the artist creates, but also to elaborate on the uninterrupted connection between digimodern and postmodern features reflected in her prototypic art and exemplify how the former comes to be inscribed as a technological facet of the latter.

Keywords

• postmodernism
• digimodernism
• food porn
• metanarrative
• gaze