Impact of Business Intelligence on Company Performance: A System Dynamics Approach

Abstract

Businesses struggle with operational optimisation and seek a solution by implementing Business Intelligence (BI) to boost sales. But, due to the lack of research that use actual data from real-world situations; the impetus of this research is to exploit BI parameters to enhance company performance.

Keywords

• business intelligence
• accumulated earnings
• net profit
• production cost
• number of goods produces
• revenue
• m11
• m21
• m29